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Volunteer Power!
The New Breed

Recruiting, Training,
and Occasionally Even Firing
Today's Volunteers

OUR PRICE: ONLY $13.59 (20% OFF)

The book that Zig Ziglar calls,
"Eye Opening and thought Provoking!"

The perfect resource to help you mobilize the
team of people you've always wanted!"

"The New Breed" Just Got Better!

We just sharpened the tool that has been helping volunteer recruiters and managers survive the last 5 years!

In this SECOND EDITION, look for...

  • A whole new chapter on using a "New Breed" of Technology
  • Four more seismic shifts that have shaken the world of volunteer management and catalyzed this "New Breed" of volunteer.
  • New and updated studies about volunteer culture and technology.
  • Brand new research and insight into the mind of the fastest growing group of volunteers... Generation Y!
  • A new section on how to use the social media, which, in the last 5 years, has greatly impacted volunteer involvement.
  • All the practical tools that the first edition offered, like the "Dating Method," the "7-Sins of Recruiting"... and even how to fire the the volunteer from Hell!
  • ...and much, much more!


Thomas McKee Tom McKee is president and owner of Volunteer Power, a leadership development firm specializing in volunteerism. He has over 40 years of experience in volunteer leadership and trained over 100,000 leaders on how to manage the chaos of change in an organization. His books include They Don't Play Music Anymore - How to Plan Your Future When The World Keeps Changing and How to Make the Team Work - A Leadership Training Manual for New Managers.

    Jonathan McKee Jonathan McKee is president and founder of The Source, a non-profit organization dedicated to providing free, cutting-edge resources for youth workers across the world. He is a national speaker, trainer, and author of five books.

What others are already saying about this incredible new book:

Jonathan and Tom McKee's book, The New Breed, is an enthusiastic, thoughtful, and contemporary look at volunteering as it is evolving in this new century. There's no question that organizations must utilize up-to-date management techniques to attract and retain the wide range of people who want to serve their cause. In a practical and often humorous way, the authors introduce real-life challenges in volunteer engagement and give wonderful suggestions for everything from recruiting to using computer technology for communication. They aim to inspire the leader of volunteers and they succeed.
Susan J. Ellis
Energize, Inc.

"I found The New Breed: Understanding & Equipping the 21st Century Volunteer more than a little enlightening. The information the McKees share is current, thorough and updated. Their style of writing is hopeful and they offer clear, step-by-step procedures and processes, answering many of the "whys" along the way. Their advice is eye-opening and thought-provoking. I believe this book would be equally valuable and beneficial to business and volunteerism."
Zig Ziglar
Author and Motivational Teacher

"If you want to better understand how to attract, inspire and guide the modern volunteer read Jonathan and Tom McKee's, The New Breed. Drawn from real world experience this highly entertaining and easy to read book is an excellent contribution to nonprofit management literature. I recommend it highly."
Dan Taylor
Vice President
National Audubon Society

"Tom McKee and his son Jonathan, have created a wonderfully insightful book to help us all understand and co-create the new world of volunteerism. Every volunteer manager in this country is facing the need to stop doing business as usual and re-think their approach to all aspects of volunteer management - recruiting, rewarding and retaining volunteers. The paradigm has shifted and we must adapt. Tom gives great sage advice in his new book, The New Breed: Understanding & Equipping the 21st Century Volunteer and I love the counterpoint of the fresh, new ideas and approaches suggested by his son. Not only is their banter back and forth very realistic - it's also very loving and fun - making this book a sure way to get inside the heads of the newest generation. Volunteer managers everywhere need to get this book - it's filled with great suggestions for changing the way we do our work. Congratulations to this new dynamic duo!"
Mary Lynn Perry, M.A.
Volunteer Coordinator
City of Sacramento
Board Member-Directors of Volunteers in Agencies

"Articulate and succinct, the McKees have captured the essentials of recruiting, training, retaining, and occasionally even firing volunteers. They unravel the often conflicting motivations of different generations of volunteers. The easy to read text is loaded with illustrations and helpful, handson tools that can be immediately put to work. A must read for anyone who wants to manage a successful volunteer program."
Stephen E. Drew
Chief Curator
California State Railroad Museum

"Working as a Volunteer Coordinator for a leading volunteer center can be inspiring, motivational… and challenging. The New Breed: Understanding and Equipping the 21st Century Volunteer prompted me to revisit our mission and clarify my passion for providing effective opportunities for the modern volunteer. The all too true-to-life case studies conjured several "ah-ha" moments which allowed me to fine-tune my techniques to make sure I deliver the best experience possible for my valued volunteers."
Christine Wallace
Community Resources Coordinator
Volunteer Center of Sacramento

"Excellent book! It's packed with practical advice on how to recruit, motivate and retain volunteers as well as how to keep them happy and productive. It's a quick read and well worth every minute of your time."
Vicki Hitzges
Corporate Motivational Speaker

"I've never met a youth worker or anyone else in ministry who has a problem with getting too many volunteers. It's not because of a lack of people, rather the problem seems to lie in the approach. That's why The New Breed should be required reading for anyone in a position of recruiting, training, and managing volunteers. The McKee dynamic duo takes this complex and challenging subject and lay it out in understandable and practical terms. Be careful, though - because if you put this book into action, you just might have too many volunteers!"
Greg Stier
Dare 2 Share Ministries

"Leading volunteers has always been among the most vital tasks in ministry. Yet as society has changed, and people's lives have become more chaotic and fragmented, the task of leading leaders has never been more challenging. In The New Breed, Tom and Jonathan McKee offer us all a comprehensive, thorough and usable handbook for equipping and training volunteers in today's hectic world. Well researched, solidly grounded and filled with practical tips and tools, The New Breed is sure to become the standard for raising up and leading a new generation of volunteers."
Chap Clark , Ph.D.
Professor of Youth, Family, and Culture, Fuller Theological Seminary
Author, HURT
Senior Editor, Youthworker Journal

"Jonathan and Tom have teamed together to present a very practical and fun book to read. I cannot think of anything more important in ministry or business than volunteers. The book contains not only valuable ministry enhancing principles but is also filled with stories of real people. The resources section alone is worth the price of the book."
Les Christie
Chair, Youth Ministry Department
William Jessup University

"The world of volunteerism has changed a lot over the past ten years and the McKee's definitely get it. In this very practical leadership book, they have perfectly described today's ‘new breed' of volunteers and reveal recruiting secrets that will not only help you build a team but keep it together
for a long long time."

Wayne Rice
Co-founder, Youth Specialties
Founder, Understanding Your Teenager Seminars

"People and money. They are the two undeniable building blocks of any organization, and it sure seems to me that over the past few decades money is the easier one to find. This book is a practical, readable, usable tool box of outstanding training on this new generation of volunteer. It speaks to the most challenging and critical aspects of our work with people with clarity and wisdom. The New Breed will be sitting on the desks of all of our staff as soon as I can get my hands on it!!"
Dan Jessup
Regional Director
Young Life Pikes Peak Region

"I have not seen a more effective book on working with volunteers. The New Breed is practical, relevant, and the generational insight of a Father/Son team is very helpful. I highly recommend this book."
Jim Burns , Ph.D.
President, HomeWord