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Volunteer Power!
Volunteer Power News - Number 55
Author: Thomas W. McKee
"Volunteer Power News" Monthly Newsletter

2007 Advantage Point Systems Publishing

A warm welcome to all volunteer managers-those of you who recruit, motivate and mobilize volunteer workers.

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In This Issue

The New Breed is in Stock - It has arrived

The New Breed is Finally Here-Order Today
(and sometimes even firing)

Get Tom and Jonathan McKee's
new book, THE NEW BREED


"Eye opening and     
    thought provoking!"


Here's a glimpse of the Table of Contents of THE NEW BREED:

Introduction: The Common Predicament
Where It All Begins

Chapter 1: Who Is the New Breed of Volunteer?
   A Profile of the 21st Century Volunteer

Chapter 2: Recruiting the New Breed of Volunteers
   The "Courting" Relationship

Chapter 3: Finding the New Breed of Volunteers (Not Scaring Them Away)
   The Seven Deadly Sins of Recruiting Volunteers

Chapter 4: Tapping into Two New Breeds of Volunteers
   Retiring "Boomers" and "Generation @"

Chapter 5: Motivating the New Breed of Volunteers
   Discover Three Levels of Motivation

Chapter 6: Empowering Volunteers to Do It Their Way
   Move from Delegation to Empowerment

Chapter 7: Managing the Virtual Volunteer
   Virtual Volunteers and Using Technology

Chapter 8: Managing High Maintenance Volunteers
   Performance Coaching the Volunteer from Hell

Chapter 9: Leading the Successful Volunteer Organization
   Mobilize the Collective Power of Volunteers

Chapter 10: A Leadership Case Study
   A Fable of How to Do It Right

  • Sample Position Charter
  • Sample Project Charter
  • Interview Guide for Hiring a Paid "Volunteer Manager"
  • Sample Questionnaire for Virtual Volunteers
  • Sample Board Code of Conduct
  • Strategic Planning Retreat - Agenda of Questions
  • SWOT Analysis Form
  • Ice-Breakers and Openers
  • Team Building Activities
  • Sample Training Exercise-A Case Study:
Featured Article: Why I Never Apologize for Asking Busy People to Volunteer
"I'm a mom on a mission, and I'm trying to save music in the middle school." That is the message that Deborah Stephens left with Roger McNamee's secretary. She was not afraid to ask the legendary investor and rock band leader (who recently purchased 40% of Forbes Magazine) to have his band, The Flying Other Brothers, play for a benefit to save the music program in schools.

In fifteen minutes Roger returned Deborah's call. She thought, "I can't believe it-I have one of the most influential venture capitalists in the country and a close friend of rock singer Bono of U2 on the other end of the line." Roger accepted her challenge, chartered a private jet, flew from the east cost to the west coast and had his band do a volunteer three-hour concert. When she asked him why he did it, he told Deborah that moms have been changing the world for a very long time, and as a musician she had tapped into his passion for music. And guess what. With Roger's help they saved the music in the middle school.

I don't know about you, but I love Deborah's boldness. We can all learn from her.

Richard Curtis was not afraid to ask Simon Fuller, creator and executive producer of American Idol, to use the popularity of the TV show as a platform to fulfill his passion-raise money for the poor in Africa. Richard Curtis is mostly known as the British writer (Blackadder, Mr. Bean) and director (Love Actually, Nottinghill, Three Weddings and a Funeral). Although he had raised over $820 million in the UK with "Red Nose Day," he wanted to expand the vision to the US and thought that American Idol could be the obvious way of doing it.

When Fox decided to do the show, Curtis asked for more. He said to Simon Cowell, "Look, if you're going to do something like this, you've actually got to meet the people who are going to benefit. Otherwise it doesn't make sense." Simon agreed on the condition that Ryan Seacrest would travel with him.

Why did Simon and Ryan visit Kenya with stops to what Simon said was the largest slum on earth and malaria centers and with a bunch of kids who essentially work on a rubbish pit? They went because Richard Curtis wasn't afraid or embarrassed to ask. And why did America contribute $75.5 million to the poor? It was because Richard Curtis wasn't afraid to ask.

However, I have a question.
  • I am not rich and powerful like Richard Curtis. Who is going to respond to me?
That is the wrong question. If you ask that question, you won't get volunteers.

A better question is ...
  • Do you have the same passion for your cause that Richard Curtis has for his?
If you do, then don't be afraid to ask. Don't cop out and depend on announcements to get volunteers. Announcements don't get the people you need. The number one sin of recruiting (see article-the seven sins of recruiting -- http://www.volunteerpower.com/articles/7sins.asp is to expect announcements to get volunteers. Can you imagine Roger McNamee responding to a poster that read, "We need famous rock bands to play a free concert so that we can save music in the middle school"? Or can you imagine Simon Fuller responding to an announcement in the local newspaper, "Use your T.V. program to raise money for the poor"? Asking is not just for the rich and powerful. All of us like to be asked to help. The 21st century volunteer wants to be asked.

I did not always feel this way. I used to be very afraid of asking people. I often felt guilty about adding to another person's busy schedule. Sometimes I was embarrassed to ask, and I would often back into it by saying something like, "I know you are really busy, and if you have any extra time, it would be really cool if you could somehow help us on our project this Saturday." With those kinds of recruitment pitches, I experienced the greatest fear of all-rejection. I can't remember when I learned it, but one day I decided that I don't have to be embarrassed, shy or feel guilty about saying to someone, "I'm on a mission to _________ (change our world) and I need your _______ (very specific help)." When I said those words with passion, things changed. Of course some people said no. But that is another topic (see sin #4 for more on this topic) http://www.volunteerpower.com/articles/7sins.asp --

Really, this makes a lot of sense. People on a mission communicate passion. And passion is the foundation of all volunteer recruiting.

Check Out Our New Website - www.volunteerpower.com
Hear a ten-minute sample MP3 key-note presentation by Tom McKee

Tom McKee is a leading volunteer management speaker, trainer and consultant. You can reach Tom at (916) 987-0359 or e-mail him at Tom@VolunteerPower.com. Other articles and free resources are available at www.volunteerpower.com.

For more articles by Thomas McKee, visit the Articles section on our website.

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